Coupon Booklets vs. Coupon Sheets

Getting Started

LetterStream offers two convenient coupon mailing options that appear by default in your account. Both simplify your billing process by letting recipients tear off payment stubs or coupons—with varying formats and processing times.


In This Article


Coupon Mailing Options Overview

You can choose between:

  • Coupon Sheets: 4-up perforated sheets—recipients tear off coupons themselves.
  • Coupon Booklets: Individually cut and glue-bound booklets for easier, pre-assembled use.

Required Upload: Data File & OCR Line

To create a coupon mailing, you need to upload a CSV data file containing:

  • Recipient details
  • Information needed to generate the OCR line on payment stubs

A sample data file template is accessible when you click Send Coupon(s) within your LetterStream account.


Coupon Sheets vs. Coupon Booklets

Coupon Sheets

  • Format: Multiple coupons per sheet (4-up) on perforated cardstock
  • Recipient Use: Tear-off format
  • Best For: Buyers who prefer easy removal or separated coupon handling

Coupon Booklets

  • Format: Individually cut and glue-bound booklets
  • Recipient Use: Flip-through format
  • Best For: Elegance, convenience, or when booklet-style binding is preferred

Production Timing & Cost Comparison

Feature Coupon Sheets Coupon Booklets
Estimated Cost Lower cost Higher cost
Mail-Out Timing 2 business days Up to 4 business days

Pro Tip: Use Coupon Sheets if you’re mindful of cost and need quicker turnaround; choose Coupon Booklets for a premium presentation if you have more time.