Political Mailings and Postcards

Getting Started

LetterStream supports political-content postcards through the existing Pro Postcard product. Campaigns, political parties, PACs, advocacy organizations, and other organizations can use Pro Postcards to send political content.

Political postcards follow the normal Pro Postcard ordering process. LetterStream acts as the print-and-mail provider and does not provide legal or campaign-compliance review of political content.

In This Article

Using Pro Postcards for Political Content

Can I use LetterStream to mail political postcards?

Yes. Political-content postcards can be mailed using LetterStream’s existing Pro Postcard product (large, full bleed postcards mailed via First-Class Mail).

What kinds of political organizations can use LetterStream?

Campaigns, political parties, PACs, advocacy organizations, and other organizations sending political-content postcards can use LetterStream.

These organizations use the same Pro Postcard service available to other LetterStream customers.

Can I mail postcards supporting or opposing a candidate?

Yes.

Can I mail postcards supporting or opposing a ballot measure or issue?

Yes.

Do I need to identify my job as political when I submit it?

No. Political postcards are submitted through the normal mailing process.

Does LetterStream require special information because my postcard contains political content?

No. Political postcards use the normal ordering process.

Does LetterStream provide USPS-designated Political Mail handling?

No. LetterStream does not offer a separate USPS-designated Political Mail service. Political-content postcards are mailed using LetterStream’s existing service.

Political Content and Compliance

Does LetterStream review or approve the political content of my postcard?

No. LetterStream is the print-and-mail provider and does not provide legal or campaign-compliance review of your content.

Are there restrictions on the political content I can mail?

Customers are responsible for ensuring their content complies with applicable laws and requirements. LetterStream does not provide legal review of political content.

Mailing Lists and Address Cleanup

Can I use my own voter or constituent mailing list?

Yes. Customers must provide their own recipient lists.

Does LetterStream provide voter or political mailing lists?

No. LetterStream does not provide any type of mailing lists, including voter or political mailing lists. Customers will need to provide their own recipient data.

Can I upload my own voter or constituent mailing list?

Yes. Upload your recipient list as you would for a normal Pro Postcard mailing.

Does LetterStream validate or clean uploaded addresses?

Address processing is available separately through our address Address Cleanup options.

Does LetterStream run CASS on political postcard mailing lists?

CASS-related processing is available through LetterStream’s Address Cleanup services. It is not a special political postcard feature and is available in your account by default.

Does LetterStream run NCOA on political postcard mailing lists?

NCOA processing is available through LetterStream’s Deluxe Address Cleanup service. It is not a special political postcard feature and is available in your account by default.

Does LetterStream automatically remove duplicate addresses?

No. LetterStream does not automatically deduplicate your list. You can sort by address fields and remove duplicates before submitting your mailing, or remove duplicates directly from your address list before uploading it to LetterStream.

Can I reuse a mailing list from a previous political postcard job?

Yes, subject to the normal LetterStream process for using or uploading recipient lists. Consider running current address cleanup when appropriate.

Postcard Personalization and Multiple Versions

Can I send different postcard artwork to different groups?

Yes. You can create separate jobs and different postcards for different groups as needed.

Can I personalize postcards for individual recipients?

Political postcards use the same personalization capabilities available with the existing Pro Postcard product.

Can I use different messages based on information in my mailing list?

The same capabilities and limitations that apply to the existing Pro Postcard product apply.

Can I upload different mailing lists for different political postcard campaigns?

Yes. Each mailing you create will require addresses, and you can use a specific recipient list that's appropriate for each mailing.

Processing, Delivery, Scheduling, and Changes

Can LetterStream tell me when my political postcards have been mailed?

Yes. LetterStream will automatically provide you with status updates, such as when the job has been processed and handed off for mailing.

Can LetterStream tell me when an individual postcard was delivered?

No. USPS does not provide tracking information or individual delivery confirmation for First-Class Postcards.

Can I schedule a political postcard mailing for a future date?

Yes. Political postcards have the same scheduling options as our existing mailing products.

Can I cancel or change a political postcard job after submitting it?

The same cancellation and change rules that apply to all mailings also apply to political postcards.

Once a job has progressed too far into production, changes or cancellation may incur fees or may not be possible at all.

Geographic Targeting

Can I send a political postcard mailing to multiple states?

Yes. Your recipient list can include as many addresses in as many states as you'd like.

Can I send political postcards only to selected ZIP Codes or geographic areas?

Yes. We will print the addresses you provide, and you can provide a recipient list containing the people or locations you want to reach, but LetterStream does not create the mailing list for you.

Test Mailings and Quantities

Can I order a small test mailing before sending the full campaign?

Yes. You can submit a smaller Pro Postcard job first using the normal Pro Postcard ordering process.

Is there a special minimum quantity for political postcards?

No. There are no minimum or maximum quantity requirements for any of our products.

Large Political Postcard Mailings

Is there a maximum quantity LetterStream will accept?

No. There are no minimum or maximum quantity requirements for any of our products. Very large orders may be subject to current production capacity.