Marketing (Standard) Mail

Getting Started

USPS Marketing Mail (formerly known as Standard Mail or Bulk Mail) is a cost-effective mailing option designed for promotional or general informational content. This article explains what Marketing Mail is, how long it typically takes for delivery, and the restrictions on what can be sent using this method.

In This Article

What Is Marketing Mail?

  • USPS Marketing Mail is a type of mail distinct from First-Class Mail.
  • It is intended for marketing and promotional content, not personal or urgent communications.
  • It typically has lower postage costs but longer delivery times.
  • Common uses include flyers, advertisements, newsletters, and non-urgent announcements.

Marketing Mail Delivery Time

Delivery times can vary widely:

  • Letters may arrive in as little as 3 days or as many as 14+ days.
  • Most mailings are typically delivered within 10–14 business days.
  • Important Note: Marketing Mail is not recommended for time-sensitive content due to its unpredictable delivery timeline.

Eligible Content for Marketing Mail

Not all letters qualify for Marketing Mail. The USPS enforces strict content rules:

  • Not allowed:
    • Bills or statements of account
    • Personal letters without promotional content
  • Allowed:
    • Mail that includes a solicitation for a donation
    • Mail that includes an offer to sell goods or services

If your mailing contains recipient-specific information without an accompanying sales or donation request, it does not qualify for Marketing Mail.

For more information directly from the USPS, click here.